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Men's Weekly

Holden's dead end shows government policy should have taken a different road

  • Written by Roy Green, Emeritus Professor & UTS innovation adviser, University of Technology Sydney

The only surprise about the termination of the Holden brand in Australia was that it caused such surprise.

This was the final nail in an already empty coffin, given local assembly manufacturing ended more than two years ago.

In 2017, when Holden stopped making cars in Australia but committed to keeping the brand with local engineering and design...

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