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Men's Weekly

Target's decline is part of a deeper trend

  • Written by Jason Pallant, Lecturer of Marketing, Swinburne University of Technology

Wesfarmers’ decision to close or rebrand up to 167 of its 284 Target and Target Country stores should not come as too much of a surprise.

The once popular store has been ailing for years, outmanoeuvred by its successful and popular sister business, Kmart.

Up to 75 Target and Target Country stores will be closed, with the balance being...

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