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Men's Weekly

World Cup 2023 will be a massive boost for women's sport – but does it make financial sense?

  • Written by Michelle O'Shea, Senior Lecturer Sport Management, Western Sydney University
World Cup 2023 will be a massive boost for women's sport – but does it make financial sense?DAN HIMBRECHTS/AAP

In the early hours of the morning, we learned Australia and New Zealand won their historic joint bid to host the FIFA 2023 Women’s World Cup.

It’s the first time two nations from different football confederations (Asia and Oceania) will co-host a World Cup. And it’s an especially sweet victory for Australia...

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