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why Google's plan to buy Fitbit has the ACCC's pulse racing

  • Written by Katharine Kemp, Senior Lecturer, Faculty of Law, UNSW, and Academic Lead, UNSW Grand Challenge on Trust, UNSW
why Google's plan to buy Fitbit has the ACCC's pulse racingShutterstock

The Australian Competition and Consumer Commission (ACCC) has expressed concern about Google’s proposed acquisition of fitness tracker company Fitbit.

The acquisition will let Google add years’ worth of Fitbit users’ data to its already unequalled consumer data collection. This could reduce competition in certain...

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