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The Times

How witchcraft became a multi-billion dollar industry

  • Written by Nicole Lenoir-Jourdan, PhD candidate and author, Deakin University
How witchcraft became a multi-billion dollar industryShutterstock

Yoko Ono once noted: “people respect wizards. But a witch, my god, we have to burn them”.

Witches were maligned for centuries because of their perceived dark power and influence — but could this fear have stemmed from their commercial success?

Witches have been savvy business women since the 13th century, when they...

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