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Men's Weekly

the self-surveillance strategy to keep supermarket shoppers honest

  • Written by Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
the self-surveillance strategy to keep supermarket shoppers honestShutterstock

Retailers have tried many overt tactics to limit theft, such as signs that display images of CCTV cameras, threats to prosecute offenders, bag checks, checkout weighing plates and electronic security gates.

These tactics are extremely costly and have failed to stamp out retail theft.

Now supermarkets are trying a different tactic,...

Read more

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