The war between Xbox and Playstation is no longer about consoles. It's about winning your loyalty
- Written by Ben Egliston, Postdoctoral research fellow, Digital Media Research Centre, Queensland University of Technology
ShutterstockIn the latest salvo of an almost two-decade console war between Microsoft and Sony, both Sony’s Playstation 5 and Microsoft’s Xbox Series S/X were launched last week.
With increased spending on videogames due to ongoing quarantine and travel restrictions, the launches have been described as historically significant. Head of...





