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The Times

Why is kids' video game Roblox worth $38 billion and what do parents need to know?

  • Written by Marcus Carter, Senior Lecturer in Digital Cultures, SOAR Fellow., University of Sydney
Why is kids' video game Roblox worth $38 billion and what do parents need to know?Roblox

When the children’s digital game Roblox launched on the New York Stock Exchange last week, the company’s share price rapidly took off. By the end of the day, it was valued at US$38 billion.

How can a game for kids be worth so much?

What is Roblox?

Roblox has been around since 2004, but it’s often overshadowed by the more...

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