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The Times

Chanel No. 5 100 years on, an iconic fragrance born from an orphanage

  • Written by Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
Chanel No. 5 100 years on, an iconic fragrance born from an orphanageLaura Chouette/Unsplash

When Marilyn Monroe was asked, “What do you wear to bed?”, she famously replied, “Just a few drops of No. 5″.

Monroe was perhaps the most famous fan of the French perfume celebrating its 100th birthday next month. Since it was launched by Coco Chanel on May 5, 1921, Chanel No.5 has endured in...

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