The Conversation

Apple's new 'app tracking transparency' has angered Facebook. How does it work, what's all the fuss about, and should you use it?

Written by Paul Haskell-Dowland, Associate Dean (Computing and Security), Edith Cowan University

Amr Alfiky/AP

Apple users across the globe are adopting the latest operating system update, called iOS 14.5, featuring the now-obligatory new batch of emojis.

But there’s another change that’s arguably less fun but much more significant for many users: the introduction of “app tracking transparency”.

This feature promises to...

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Apple's new 'app tracking transparency' has angered Facebook. How does it work, what's all the fuss about, and should you use it?

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