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The Times

Hope? Contempt? Reciprocity? How each political party's election ads reveal their key messages

  • Written by Tom van Laer, Associate Professor of Narratology, University of Sydney

The federal election campaign is underway and political advertising has really started to ramp up. But who is the target audience for each party’s ad, what are their key messages and how effective will they be?

I research how people or organisations use stories to effect change via, for example, political advertising or entertainment. When I...

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