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The Times

Why Heartstopper is Gen Z’s defining publishing phenomenon

  • Written by Penni Russon, Senior Lecturer, School of Communication, Monash University

When Volume 5 of Heartstopper, Alice Oseman’s graphic novel series (turned Netflix adaptation, turned cultural juggernaut) was published in December last year, the book was declared an instant number-one bestseller. In Australia alone, it sold 12,300 copies in its first week.

To every generation a publishing phenomenon is born – and for...

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