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The Times

why Australians love going to the cinema

  • Written by Ruari Elkington, Senior Lecturer in Creative Industries & Chief Investigator at QUT Digital Media Research Centre (DMRC), Queensland University of Technology
why Australians love going to the cinemaKhak/Shutterstock

Australians have had plenty of time in the last 100 years to work out what they value about cinema-going and why it matters. Head to any cinema and catch the Val Morgan advertising in the pre-show. Take a closer look at the date the company was founded. Not 1984, but 1894. That’s more than 125 years of “Making Messages...

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