What is Google Discover, and does it affect SEO?
Google's newest search engine, Google Discover, is designed to personalise content for users on their smartphones. Google Discover displays articles that match the interests of individual users, as well as photos, videos, events, and other types of content. Google Discover also allows you to listen to articles selected for you. Does Google Discover affect SEO? Let's take a closer look.
Google's Newest Search Engine: Google Discover
Google Discover is Google's newest search engine, designed to provide personalised content for users on their smartphones. Google Discover displays articles that match the interests of individual users, as well as photos, videos, events, and other types of content. Google Discover also allows you to listen to articles selected for you.
How Does Google Discover Work?
Google Discover uses a combination of factors to determine which content to display for each user. Google considers the user's location, search history, and web browsing activity to deliver content most relevant to the user. Google also looks at the user's social media activity to customise displayed content further.
What Type of Content Appears on Google Discover?
The content on Google Discover is personalised for each user based on their interests. The Google Discover feed includes a variety of content types, including articles, photos, videos, and events. Google also displays stocks and other financial information on Google Discover.
Does Google Discover Affect SEO?
The short answer is yes. Google Discover does affect SEO. Google's algorithm for Google Discover gives preference to articles that are mobile-friendly and well-optimised for SEO. In addition, Google Discover favours fresh articles relevant to users' interests. Therefore, businesses and organisations must ensure that their website and blog are optimised for mobile and desktop. Google Discover to appear as a top result
How to Optimise Your Website for Google Discover
Here are some tips on how to optimise your website for Google Discover:
- Make sure your website is mobile-friendly. Your website should be responsive and adjust to different browser sizes.
- Use Google AMP to create fast-loading articles. Google AMP stands for Accelerated Mobile Pages, an open-source initiative that allows businesses and organisations to create fast-loading articles. Google prefers articles that load quickly, so implementing Google AMP can help you rank higher in Google Discover.
- Optimise your website for SEO. This includes using keywords throughout your website and in your articles. Google Discover favours well-optimised websites for SEO, so do your research and target the right keywords.
- Publish fresh and relevant content. Google Discover gives preference to articles that have been published recently and match the interests of users. Therefore, it's essential to keep your content fresh and relevant to appear as a top result in Google Discover.
- Use Google Analytics to track your Google Discover traffic. Google Analytics is a free tool that allows you to track your website traffic. You can use Google Analytics to see how much traffic you're getting from Google Discover and which articles are being clicked on the most. This information can help you optimise your website for Google Discover.
- Your website has to be verified in Google Search Console.
Optimising your website for Google Discover is essential if you want more people to see it. The website should be well maintained, and the excellent idea is to perform website care and maintenance tasks every month or week for more prominent websites.
If you want your website to appear as a top result in Google Discover, it's vital to ensure it is mobile-friendly and well-optimised for SEO. You should also publish fresh and relevant content that matches users' interests.
Google Analytics and Google Search Console can help you track your website traffic and see which articles are being clicked on the most. Optimising your website for Google Discover can help you reach a larger audience and grow your business or organisation.
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