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Chinese consumers are eager to purchase luxury as a means of social advancement and self-differentiation, finds KPMG report

Over 70% of Chinese consumers plan to head overseas once Chinese Mainland’s quarantine policy is lifted

HONG KONG SAR - Media OutReach - 20 January 2023 - The Chinese Mainland's rapid urbanisation and economic development has led to a booming luxury market, and purchasing habits of consumers have become more complex than ever.

Read more: Chinese consumers are eager to purchase luxury as a means of social advancement and...

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