Hashtag
The Times Real Estate

Dusit Hotels and Resorts and Generatorand Freehand Hotels enter strategic development partnership to boost global expansion in new markets

By leveraging each other’s strengths, both companies aim to break new ground and plant flags in destinations where they have yet to have a presence.

BANGKOK, THAILAND - Media OutReach Newswire - 29 August 2024 - Dusit Hotels and Resorts, the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies, and Generator and Freehand Hotels, an award-winning developer and operator of experiential hostels and boutique hotels in Europe and the USA, have entered a strategic partnership to synergise their development resources to pursue sustainable international growth for their respective brands.

This groundbreaking partnership marks an exciting new chapter in the growth trajectory of Dusit International and Generator and Freehand Hotels. Pictured (from left): Gilles Cretallaz, COO, Dusit International; Siradej Donavanik, VP – Global Development, Dusit International; Alastair Thomann, CEO, Generator and Freehand Hotels; and Anmol Bhojwani, Head of Development, Asia Pacific & Middle East, Generator and Freehand Hotels.
This groundbreaking partnership marks an exciting new chapter in the growth trajectory of Dusit International and Generator and Freehand Hotels. Pictured (from left): Gilles Cretallaz, COO, Dusit International; Siradej Donavanik, VP – Global Development, Dusit International; Alastair Thomann, CEO, Generator and Freehand Hotels; and Anmol Bhojwani, Head of Development, Asia Pacific & Middle East, Generator and Freehand Hotels.

Under the partnership, Generator and Freehand Hotels will leverage its extensive network and strengths in developing lifestyle hybrid accommodation models in the affordable lifestyle segment in Europe and the USA to seek opportunities to introduce Dusit Hotels and Resorts in key European destinations such as London, Paris, and Rome, and popular stateside destinations such as New York, Miami, and Los Angeles.

Similarly, Dusit Hotels and Resorts will leverage its presence in Asia and the Middle East to seek opportunities to introduce Generator and Freehand's award-winning boutique hotel-hostel hybrid model in prime city destinations such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, and renowned island retreats such as Phuket and Bali.

"It's a real win-win situation for both companies," said Mr Siradej Donavanik, VP – Global Development, Dusit International. "It broadens our development horizons without compromising our existing brand portfolios, allowing us to capitalise on prospects that might not align with our current brand offerings. We are delighted to collaborate with Generator and Freehand and look forward to breaking new ground with many exciting new signings ahead."

Alongside its established brand lineup that includes Dusit Thani (luxury), dusitD2 (lifestyle/midscale), Dusit Princess (midscale), Dusit Suites (upscale/long stay), and ASAI Hotels (affordable lifestyle), Dusit also recently introduced two new brands, Devarana – Dusit Retreats (wellness luxury), and Dusit Collection (bespoke luxury). Generator and Freehand will explore development opportunities for all of these brands.

Mr Alastair Thomann, CEO, Generator and Freehand Hotels, said, "This groundbreaking partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit's unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travellers worldwide."

Dusit's portfolio currently spans 18 countries and comprises 57 hotels operating under Dusit Hotels and Resorts and 244 luxury villas under Elite Havens, the leading provider of luxury villa rentals in Asia, which Dusit acquired in 2018. More than 60 Dusit Hotels and Resorts are in the pipeline worldwide.

Generator and Freehand oversees a total of 21 global properties across Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the UK, and North America.

Hashtag: #DusitThani #Bangkok

The issuer is solely responsible for the content of this announcement.

About Dusit Hotels and Resorts

is the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies. With a heartfelt belief and commitment to introducing Thai-inspired gracious hospitality to the world, Dusit Hotels and Resorts offers guests a uniquely special stay in high-style surroundings and a personalised approach to service. The group's portfolio of hotels, resorts and luxury villas includes more than 300 properties operating under a total of eight brands (Devarana – Dusit Retreats, Dusit Thani, Dusit Suites, Dusit Collection, dusitD2, Dusit Princess, ASAI Hotels, and Elite Havens) across 18 countries worldwide.

Learn more on

About Dusit International

Established in 1948, or Dusit Thani Public Company Limited (DUSIT) is a leading hospitality group listed on the Stock Exchange of Thailand. Its operations comprise five distinct yet complementary business units: Dusit Hotels and Resorts, Dusit Hospitality Education, Dusit Foods, Dusit Estate, and Hospitality-Related Services.

Dusit International's diversified investments in real estate development, hospitality-related services, and the food sector are part of its long-term strategy for sustainable growth, which focuses on three key areas: balance, expansion and diversification.

Learn more on

About Generator

Founded in 1995, Generator is the leading boutique and lifestyle accommodation brand with a robust and growing portfolio across Dublin, London, Copenhagen, Hamburg, Berlin, Venice, Barcelona, Paris, Amsterdam, Stockholm, Rome, Madrid, Miami Beach, Washington D.C. and now New York. Pioneers of affordable lifestyle and masters of the social experience, all Generator properties have redefined their respective markets with design-forward room types from shared to private bedrooms, co-working and casual public areas, exceptional bars, cafes and a variety of private event spaces - from street facing to penthouse suites and roof tops. In March 2017, Queensgate Investments acquired Generator, cementing its reputation as a leader in hospitality. Generator has recently been awarded its first third-party management agreements for The Paramount Hotel in New York and Berlin Alexanderplatz and continues on an impressive growth trajectory.

Learn more on | @staygenerator

About Freehand Hotels

Freehand is a standout collection of beloved hotels operated by the trailblazing hospitality brand Generator that combine innovative design, award-winning food and beverage, and community spirit. Each Freehand location – across the US's most vibrant cities New York, Los Angeles, Chicago and Miami – takes its cues from its surrounding neighborhood, with spaces that are a microcosm of the best each city has to offer ensuring every experience at each Freehand property is completely one-of-a-kind. Acquired by London-based Queensgate Investments in 2019, Freehand and its award-winning renowned food and beverage concept, Broken Shaker, joins the trailblazing the globally revered, boutique Generator properties in offering affordable, design-centric accommodations – that include sophisticated yet comfortable private and shared rooms – alongside thoughtful communal spaces, and a lively, youth-driven social culture.

Learn more on | @freehandhotels

Generator and Freehand oversees a total of 21 global properties across Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the UK, and North America.

Business News

Unity Group Announces the Issuance of Carbon Emission Rights, Ongoing Projects Expected to Reduce 25 Million Tons of Carbon Dioxide Emissions

HONG KONG SAR - EQS Newswire - 13 March 2025 - Sustainable development is a global goal.

Hashtag.net.au - avatar Hashtag.net.au

LFC and adidas reunite with new multi-year partnership

LIVERPOOL, UK - Media OutReach Newswire - 13 March 2025 - Liverpool Football Club and adidas have agreed a new multi-year partnership that will see the sportswear giant once again become the club's o...

Hashtag.net.au - avatar Hashtag.net.au

Prince Holding Group Earns Fifth Consecutive ‘Best in Cambodia’ Award for CSR Initiatives

Recognized at the 17th Annual Global CSR & ESG Awards for Sustainable Development Efforts PHNOM PENH, CAMBODIA - Media OutReach Newswire - 13 March 2025 - Prince Holding Group has been recognized...

Hashtag.net.au - avatar Hashtag.net.au

Galaxy Macau’s Reveals a Galaxy of Stars As the Integrated Resort’s Restaurants are Awarded Five Michelin Stars in the 17th Michelin Guide Hong Kong Macau 2025

Sushi Kissho by Miyakawa Celebrates a Stellar Debut MACAU SAR - Media OutReach Newswire - 13 March 2025 - In the 17th Michelin Guide Hong Kong Macau 2025, Galaxy Macau™, the world-class luxury integ...

Hashtag.net.au - avatar Hashtag.net.au

Melco continues to lead with the city’s top number of Stars granted by MICHELIN Guide Hong Kong & Macau 2025

MACAO SAR - Media OutReach Newswire - 13 March 2025 - Melco Resorts & Entertainment continues to lead in Macau in the newly published MICHELIN Guide Hong Kong & Macau 2025, being granted eig...

Hashtag.net.au - avatar Hashtag.net.au

Singapore G Unveils the Largest Cold Storage Facility in Central Singapore, Reinforcing Its Commitment to Supporting SMEs and Business Growth

SINGAPORE - Media OutReach Newswire - 14 March 2025 - Singapore G, a trailblazer in space solutions, today announced the grand opening of MustardSeed@SG Cold Store, a cold storage facility in the hea...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

The Importance of Having a Defibrillator in Public Spaces

Hashtag.net.au - avatar Hashtag.net.au

Life is uncertain! It is almost impossible to be 100% sure of the future, anything can happen to anyone at any time. However, in the case of Sudden Cardiac Arrests (SCA), the presence of an Automat...

Understanding Anxiety: Different Types and Treatment Options

Hashtag.net.au - avatar Hashtag.net.au

(Source) Every person experiences anxiety in some form as they face either pre-event heart palpitations before important events or constant sleep deprivation because of ongoing concerns. People exp...

How Technology Is Improving Community Support Services?

Hashtag.net.au - avatar Hashtag.net.au

(Source) Technology is literally a part of our everyday lives. Everything we do is highly dependent on technology in this day and age. The interesting part is that not just the younger generations ...