Hashtag
Men's Weekly

Chinese Culture and Entertainment Group Yuewen Collaborates with the Eiffel Foundation to Boost Global IP Development

PARIS, FRANCE - Media OutReach Newswire - 24 June 2024 - On the morning of June 21 (local time), the 10th Bonjour Brand Forum commenced at the UNESCO headquarters in Paris, France.

During the forum, Yuewen announced a partnership with the Eiffel Foundation and Bonjour Brand to launch the "Yuewen IP in Paris" initiative.


Yuewen, Chinese Culture and Entertainment Group, mainly develops intellectual property (IP) based on online literature. It has over 200 million monthly active users across all platforms. It has successfully exported online literature IPs like Joy of Life, The King's Avatar, and Lord of Mysteries, which have been adapted into audiobooks, animations, films, and games. Notable successes include the movies Hi, Mom (grossing over ¥5.4 billion) and YOLO (grossing over ¥3.46 billion), as well as the TV series Joy of Life (the most popular Chinese mainland TV series on Disney+).

Under the "Yuewen IP in Paris" initiative, the renowned French illustrator Antoine Corbineau has been invited to create fresh visuals for characters from Yuewen IPs, integrating them with iconic French landmarks like the Eiffel Tower, Arc de Triomphe, and the Louvre. Characters such as Fan Xian from Joy of Life, Ye Xiu from The King's Avatar, and Klein Moretti from Lord of Mysteries will undergo a makeover and be extended into a range of IP derivatives including trading cards. The inaugural collection of these derivatives will be unveiled at the "Bonjour Brand Cooperation Achievements Exhibition" set to take place at the Eiffel Tower on June 24.

Having collaborated with prestigious brands such as Hermès, Apple, and Google, Antoine Corbineau aims to showcase the captivating blend of Eastern and Western cultures through his designs, illuminating the combined cultural legacies of China and France on the global platform.

Yuewen, a globally acclaimed IP platform, has outlined "premiumization and globalization" as its primary focus areas for 2024. Collaborating with partners from the United States, the United Kingdom, Singapore, India, Japan, and other countries over recent years, Yuewen has established an extensive IP ecosystem. It has spearheaded the development of a comprehensive industry chain, encompassing online literature, physical publishing, audiobooks, animations, films, games, and derivatives. This approach has yielded a continuous stream of popular content, facilitating the entry of its IPs into global markets through various mediums.



The three major IPs featured in the "Yuewen IP in Paris" initiative exemplify Yuewen's overarching global development strategy. The first season of the Joy of Life series has been broadcast in 27 countries and regions across five continents. Its second season stands as the most-watched Chinese mainland TV series on Disney+'s streaming platform and is currently being translated into 12 languages to broaden its international reach. The King's Avatar novel is accessible in 13 languages, with the English edition amassing over 130 million electronic reads alone. It has further been adapted into audiobooks, comics, and animations tailored for global audiences. Lord of Mysteries, blending Eastern culture with global elements, emerged as Yuewen's most widely read Chinese online literature abroad in 2023, earning accolades from global media as "a work embraced by all cultures."

As Yuewen's global footprint expands, the impact of its IPs continues to surge. Recently, the Singapore Tourism Board inked a strategic partnership with Yuewen, leveraging Singapore's role as a regional and global hub. Enlisting local tourism, venue, and service resources, the Tourism Board will present popular Chinese IPs in diverse formats to support Yuewen's international growth. Last month, the Swiss National Tourism Board unveiled the "The King's Avatar: 25th Anniversary in Zurich" project in conjunction with Yuewen. This extended cultural tourism marketing campaign spanning a year will spotlight Ye Xiu, the protagonist of The King's Avatar, as the "Swiss Tourism Pathfinder" for 2025.
Hashtag: #Yuewen

The issuer is solely responsible for the content of this announcement.

Business News

ANDPAD Launches Vietnamese Language Support for its Cloud-Based Construction Project Management Service

Expanding Multilingual Support for Global Users TOKYO, JAPAN - Media OutReach Newswire - 26 June 2025 - ANDPAD Inc. (Head Office: Chiyoda-ku, Tokyo; CEO: Takeo Inada; hereinafter ANDPAD), which opera...

Hashtag.net.au - avatar Hashtag.net.au

Changhong Unveils Smart Living Innovations at 2025 Jakarta Expo, Bringing AI-Driven Appliances to Indonesian Homes

Exclusive Shopee partnership brings cutting-edge smart living technology to Indonesian consumers JAKARTA, INDONESIA - Media OutReach Newswire - 24 June 2025 - Changhong, a global leader in smart hom...

Hashtag.net.au - avatar Hashtag.net.au

Malaysia Launches Full-Scale Startup ASEAN Platform To Drive Regional Growth

PUTRAJAYA, MALAYSIA - Media OutReach Newswire - 26 June 2025 - Malaysia today launched the Startup ASEAN platform, marking the full-scale rollout of a bold, unified digital gateway to connect and empo...

Hashtag.net.au - avatar Hashtag.net.au

Hong Kong Civil Claim Centre Launches Free Work Injury Compensation Calculator

HONG KONG SAR - Media OutReach Newswire - 26 June 2025 - The Hong Kong Civil Claim Centre (hkcivilclaim.com) has officially launched a brand-new online feature: the Work Injury Compensation Calculat...

Hashtag.net.au - avatar Hashtag.net.au

Deleted

This Press release has been killed

Hashtag.net.au - avatar Hashtag.net.au

SiegFund Transforms into SiegPath: A Strategic Rebrand Paving the Way for the Future of Professional Trading

HONG KONG SAR - Media OutReach Newswire - 24 June 2025 - SiegFund, a fintech–driven proprietary trading platform, has officially completed its brand upgrade and will now operate as SiegPath, serving...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

Telehealth Could be the Catalyst for Better Heart Health in Australia

Hashtag.net.au - avatar Hashtag.net.au

Image by stockking on Freepik Heart disease is one of the leading causes of death in Australia despite decades of advancements in medicine and health education campaigns. More than 400 Australians ...

Disability Care in Melbourne: What Families Need to Know in 2025

Hashtag.net.au - avatar Hashtag.net.au

If you’re supporting a loved one with a disability in Melbourne, you’ll know how important it is to find the right care—and how overwhelming it can be to navigate the system. With the National Disab...

Online Medical Certificate Services: Essential Features to Look Out For

Hashtag.net.au - avatar Hashtag.net.au

"Discover top online medical certificate services! Essential features to look for to get trusted and efficient results." Choosing high-quality services is essential for ensuring reliable, efficient, ...