Hashtag
Men's Weekly

Tolaram adds Guinness Nigeria to roster of brands in flourishing consumer goods business

Singapore conglomerate to acquire Diageo’s shareholding in the West African brewery business and continue building on the growth of Guinness in Nigeria.

SINGAPORE - Media OutReach Newswire - 11 June 2024 - Tolaram announced today that it has entered into definitive documents to acquire Diageo's 58.02% shareholding in Guinness Nigeria PLC, a company listed on the Nigerian Stock Exchange, which produces and distributes Guinness in Nigeria.

While Diageo will retain all rights to and ownership of the Guinness brand, it will be licensed to Guinness Nigeria for the long-term, enabling the continued growth and development of the brand in the country under the stewardship of Tolaram.

The Singapore-headquartered conglomerate has a five-decade presence in Africa and is one of the largest consumer packaged goods companies on the continent. Tolaram has forged joint ventures with several leading consumer multinational companies such as Indofood, Kellanova (formerly known as Kellogg Company), Arla, and Colgate-Palmolive. Tolaram operates 30 world-class manufacturing facilities across Africa to produce and distribute leading brands in packaged food as well as personal care and home care.

Sajen Aswani, Chief Executive, Tolaram said, "Our partnership with Diageo to jointly grow Guinness Nigeria underscores our commitment to build on our strong presence and heritage in Nigeria, cultivated over decades of dedication and unwavering confidence in the future of Africa. We take a long-term view on all our investments and this partnership reflects our optimism on the exciting opportunities that lie ahead across the continent."

"The acquisition of Guinness Nigeria marks a pivotal moment in Tolaram's journey of growth and diversification. We are thrilled to welcome a company with such a rich legacy and strong consumer loyalty into our ecosystem. This strategic move not only expands our footprint in the Nigerian market but also presents an opportunity to leverage our combined strengths to foster innovation and deliver immense value to our customers and stakeholders across the nation," added Haresh Aswani, Managing Director, Tolaram Africa.

This transaction aligns with Diageo's strategy to operate a flexible and asset-light beer operating model while retaining ownership of the iconic Guinness brand.

"I'm excited to announce our new partnership with Tolaram. Guinness has been Nigeria's favourite beer for nearly 75 years. Tolaram share this passion for Guinness and for Nigeria, making them the perfect partners as we continue to grow our business and seek to delight even more consumers in the country," commented Debra Crew, Diageo CEO.

The brand and marketing strategy for Guinness in Nigeria will continue to be influenced by Diageo, in partnership with Tolaram, to ensure long-term growth for Guinness and other Diageo products in the country.

Hashtag: #Tolaram


The issuer is solely responsible for the content of this announcement.

About Tolaram

Tolaram is a Singapore-headquartered enterprise focused on investing in emerging market opportunities and building brands to propel economic growth and elevate communities. Since 1948, Tolaram has transformed from a single retail shop to a business that operates a diversified portfolio encompassing the consumer, infrastructure, and fintech verticals across Africa, Asia, and Europe. In Nigeria, its consumer business operates under joint ventures with leading blue-chip multinationals. Under these partnerships, Tolaram manufactures and distributes Nigeria's leading brands, including Indomie, Minimie Chinchin, Kellogg's, Munch It, Power Oil, Power Pasta, Dano, Hypo, and Colgate, amongst others. Tolaram's success in Nigeria has enabled further expansion into Ghana, Egypt, South Africa, Eswatini, Kenya, Ivory Coast, Mozambique and Saudi Arabia. Today, Tolaram operates 30 world-class manufacturing facilities across Africa, of which 25 are in Nigeria with many of them based in the Lagos Free Zone, Tolaram's wholly-owned private free trade zone with Lekki Deep Sea Port. Tolaram has a significant presence in Nigeria, with over 15,000 employees and combined investments of over $1 billion. Outside of Africa, Tolaram owns and operates a digital bank in Indonesia as well as the only paper packing mill in the Baltics.

Business News

Tenchijin Named Finalist for IVS2025 LAUNCHPAD

Exhibiting at IVS Startup Market to Showcase Advanced Water DX Solutions TOKYO, JAPAN - Media OutReach Newswire - 30 June 2025 - Tenchijin Inc...

Hashtag.net.au - avatar Hashtag.net.au

ESET and Canon Extends Regional Alliance to Combat Asia’s Security Challenges

SINGAPORE - Media OutReach Newswire - 30 June 2025 – ESET Asia Pte. Ltd. ("ESET"), a global leader in cybersecurity, and Canon Singapore Pte. Ltd. ("Canon") today announced the signing of a Memorandu...

Hashtag.net.au - avatar Hashtag.net.au

Counterfeit and Refurbished Transducers Pose Serious Safety Risks

Merz Aesthetics® Hong Kong Launches Ultherapy® Authenticity Verification Reward Program This August Consumers Urged to Verify Ultherapy® Transducers Authenticity for Safe and Effective Treatments HONG...

Hashtag.net.au - avatar Hashtag.net.au

Porsche Design Tower Bangkok and Curvistan Bangkok Host an Exclusive Preview of the "Electrifying Past. Present. Future." Exhibition

BANGKOK, THAILAND - Media OutReach Newswire - 28 April 2025 - Porsche Design Tower Bangkok showcased its commitment to innovation by hosting an exclusive evening reception with Curvistan Bangkok, a p...

Hashtag.net.au - avatar Hashtag.net.au

Hong Kong: Bridging Business Opportunities under the Belt and Road Initiative

HONG KONG SAR - Media OutReach Newswire - 30 June 2025 - As a global trade and financial centre and a key link in the Belt and Road Initiative (B&RI), Hong Kong plays a pivotal role in connecting...

Hashtag.net.au - avatar Hashtag.net.au

Octa Black: Octa broker's premium trading experience

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 1 July 2025 - Octa, a globally regulated and trusted broker since 2011, rewards its high-value clients in Indonesia, Malaysia, and Nigeria with an e...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

Telehealth Could be the Catalyst for Better Heart Health in Australia

Hashtag.net.au - avatar Hashtag.net.au

Image by stockking on Freepik Heart disease is one of the leading causes of death in Australia despite decades of advancements in medicine and health education campaigns. More than 400 Australians ...

Disability Care in Melbourne: What Families Need to Know in 2025

Hashtag.net.au - avatar Hashtag.net.au

If you’re supporting a loved one with a disability in Melbourne, you’ll know how important it is to find the right care—and how overwhelming it can be to navigate the system. With the National Disab...

Online Medical Certificate Services: Essential Features to Look Out For

Hashtag.net.au - avatar Hashtag.net.au

"Discover top online medical certificate services! Essential features to look for to get trusted and efficient results." Choosing high-quality services is essential for ensuring reliable, efficient, ...