Hashtag
The Times Real Estate

5 Ways Data Analytics Help Institutions Generate Customers


What if you knew exactly what your customers needed and when they need it? This, in part, is what data gives you: answers that meet your business goals. And how do you obtain relevant data to inform your decisions? You use data analytics tools.

What's Data Analytics?

Before data analytics tools, it wasn't easy gathering accurate data. This is why guesswork is often involved in lead generation.

Most of the works go to studying previous sales records, focus groups, and logic, then a marketer can form a hypothesis and estimate which keywords or ideas can be used for a campaign.

Here are more effective uses of data analytics that could propel businesses forward in terms of lead generation and customer acquisition.

1. Enables You to Understand Your Users

Data analytics enables you to understand your users and target audience more effectively. You can clearly see how a user moves through a website or how they even move from other platforms to a page on your website.

Understanding the user's journey will help you identify strengths and weaknesses in your website. Data analytics also help you know if your web design is user-friendly and easy to navigate.

Tools like Google Analytics, for example, can reveal what people are searching for and can tell you if they're immediately closing or exiting a page because they can't find what they're looking for, or maybe it was misleading.

This information can then help you make data-driven changes that you know will make a difference in attracting and engaging your target users.

2. Attract More Customers

Data analytics can help you attract more customers by identifying the best sources of users or leads. You can learn which channel (social media, search engines, PPC, or other channels) is responsible for bringing you the most conversions.

You need to understand how your leads are generated and which channel is most used by your customers so that you can prioritize and optimize these channels more. For example, if your site is marketing cat proof air mattresses, it is best to know if you are getting more traffic on social media, paid search, or maybe even YouTube.

3. Helps You Learn Which Locations are Generating Traffic

You can also learn which areas or locations are generating the clicks. Aside from knowing which channel your customers are using, you can also pinpoint the most popular locations generating the most traffic.

This is helpful in coming up with more targeted campaigns that are designed to attract users from a specific region to increase engagement from that location.

You can gather insights that you can use to help you expand to other areas as well using more effective advertising strategies.

4. Helps You Know Which Products People are Most Interested In

Data analytics eliminates guesswork, legwork, and random decisions. Knowing which products your customers are interested in will help you choose the right product to feature and promote.

There are times when products that are not on your main page are the ones that people are mostly looking for.

For example, if you notice that a product page selling PPEs for dentists is getting more traffic than your other products, formulate a strategy to strengthen the page ranking on search engines or create a mailing list for dentists so that you can email them about upcoming deals featuring products they're interested in.

You can use tools like Google Analytics and Google Search Console, but there are other software you can use to help you with this task.

5. Helps Businesses Make Smarter and Data-Driven Decisions

In business, there's little room for mistakes as a little mistake can cost a lot of money. With data analytics, data gathering is instantaneous and you don't have to wait for months to find out if the changes you implemented produced the desired results.

By setting your goals and determining the right KPIs, you can collect the right data and analyze them properly. Data analytics can present a lot of information, so it's best to know what kind of information you're looking for and for what purpose.

With the right data, you'll have more confidence when making decisions for your business.

Get More Out of Your Marketing Budget

Data can have a huge impact on every aspect of your business, it can even change the way you operate.

When you learn to believe in your data and make data-driven decisions, you'll continue to improve the way you run your business and gain a unique competitive advantage.

Business News

SonicWall Redefines Cybersecurity, Sets New Standard with Next Generation Network Security Solutions Built for MSPs

Delivering peace of mind with layered security, co-managed services and a unified management platform, SonicWall is helping partners grow services profitably through its continued innovation leveragin...

Hashtag.net.au - avatar Hashtag.net.au

BNM’s Policy Rate Call Looms: Octa Broker Highlights Inflation, Exchange Rate and Trade Challenges

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 6 May 2025 - This Thursday, Bank Negara Malaysia (BNM) will announce its policy rate decision. While most analysts expect no change, Octa Broker sug...

Hashtag.net.au - avatar Hashtag.net.au

TDCX retains rank as the top Southeast Asian outsourced CX provider

Among top 17 globally in OA500 Index that evaluates BPO firms worldwide SINGAPORE - Media OutReach Newswire - 7 May 2025 - TDCX, a leading global business process outsourcing (BPO) company for techn...

Hashtag.net.au - avatar Hashtag.net.au

NIA Eyes Green Tech Unicorns Within Three Years, Four Thai Startups Set to Showcase at ‘Web Summit Qatar 2025’ as Global Green Innovation Market Forecasts 25% Annual Growth Over the Next Decade

BANGKOK, THAILAND - Media OutReach Newswire - 7 May 2025 - The Ministry of Higher Education, Science, Research and Innovation (MHESI), through the National Innovation Agency (Public Organization), or...

Hashtag.net.au - avatar Hashtag.net.au

Trend Micro Delivers AI-Powered Threat Detection with AWS Infrastructure Support and NVIDIA Integration

Proactive security with AI-powered model built for modern enterprise workloads HONG KONG SAR - Media OutReach Newswire - 7 May 2025 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybers...

Hashtag.net.au - avatar Hashtag.net.au

Bee Choo Origin Strengthens CSR Efforts with Electric Van Donation to NKF

SINGAPORE - Media OutReach Newswire - 7 May 2025 – Bee Choo Origin, Singapore’s leading herbal hair care brand that specialises in hair fall treatment and oily scalp treatment, has reaffirmed its c...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

Online Medical Certificate Services: Essential Features to Look Out For

Hashtag.net.au - avatar Hashtag.net.au

"Discover top online medical certificate services! Essential features to look for to get trusted and efficient results." Choosing high-quality services is essential for ensuring reliable, efficient, ...

The Importance of Having a Defibrillator in Public Spaces

Hashtag.net.au - avatar Hashtag.net.au

Life is uncertain! It is almost impossible to be 100% sure of the future, anything can happen to anyone at any time. However, in the case of Sudden Cardiac Arrests (SCA), the presence of an Automat...

Understanding Anxiety: Different Types and Treatment Options

Hashtag.net.au - avatar Hashtag.net.au

(Source) Every person experiences anxiety in some form as they face either pre-event heart palpitations before important events or constant sleep deprivation because of ongoing concerns. People exp...