Carlsberg Asia and Grab Make Beer Pairing Discovery Effortless with Brewmaster-curated Dining Experiences

Carlsberg’s Master Brewer Zoran Gojkovic spotlights Hanoi's lively local tables and Hue's heritage-rich cuisine, with limited Grab Dine-Out and GrabTransport deals

Explore the cities with Zoran: [link]

HANOI, VIETNAM – Media OutReach Newswire – 13 October 2026 – Carlsberg Asia is partnering with Grab, Southeast Asia's everyday superapp, to launch brewmaster-curated beer pairings experiences with limited dine-out and transport deals in Hanoi and Hue, Vietnam.

Available from today to 21 November 2026, the campaign invites consumers to discover unexpected pairings with Carlsberg's different portfolio and enjoy them firsthand at partner restaurants.

Guided by Carlsberg's Master Brewer, Zoran Gojkovic, this first-of-its-kind collaboration takes diners on a seamless, effortless journey from digital inspiration to tableside enjoyment. From exploring curated food-and-beer pairing trails, unlocking limited vouchers, and heading to partner restaurants to enjoy the perfect pairing. Whether gathering over familiar favourites, uncovering Hue specialities or making time for a leisurely weekend meal, the experience transforms everyday dining into moments worth savouring.

Carlsberg's Master Brewer Brings His Expertise to Vietnam's Vibrant Tables for Memorable Pairings

Marking the launch, Carlsberg's Master Brewer, Zoran Gojkovic, travelled across Southeast Asia, trading the brewhouse for the region's most exciting kitchens. At every stop, he sat down with chefs, restaurant partners and local food communities to explore the rich culinary traditions behind each dish and share the brewing science behind great pairings. Along the journey, Zoran drew on decades of brewing expertise to match every innovative dish with the perfect brew from Carlsberg's portfolio, revealing how local food culture and brewing craftsmanship blend seamlessly at the same table.

With limited deals now available on Grab Dine Out, Carlsberg is redefining the modern beer occasion in a bustling city filled with vibrant local flavours. Going beyond expert pairing recommendations, the partnership takes food lovers straight from online inspiration to the table, where they can effortlessly discover curated local spots, unlock personalised deals, and explore expertly crafted beer pairings tailored to diverse tastes.

Daniel Thomas Grass, Senior Marketing Director of Carlsberg Vietnam, said: "Vietnam has an incredibly rich food culture, and beer has always been part of many of the occasions where people come together. Through this partnership with Grab, we are bringing Carlsberg's brewing expertise closer to these local eating occasions, making it easier for consumers to discover new food and beer pairings and enjoy our portfolio in a fresh and relevant way."

Hanoi's Social Dining Scene Meets a Crisp Pour with Halida and Carlsberg

Hanoi's dining culture is built around generous sharing plates, assertive flavours and a social energy that extends from neighbourhood restaurants to Tạ Hiện St. after dark. Halida suits the relaxed occasions with its refreshing, easy-drinking character, while Carlsberg offers a brighter, cleaner match for more contemporary dishes.

At Nhà Hàng Sông Tiền, Halida Draught provides refreshment alongside the savoury richness of field crab hot pot, crispy salt-and-pepper frog legs and chilli-salt grilled sturgeon; while at Bia Phố Đêm,Halida pair naturally with fried fermented pork rolls, roasted peanuts and barbecue plates.

For a more refined expression of Hanoi dining, Carlsberg brings a clean finish to fermented pork wrapped with lobster at Sin Gallery Eatery & Bar. At Lit Restobar, it refreshes the palate while allowing the citrus fragrance and gentle warmth of mắc khén pepper on grilled pork cheeks to come through.

Huda Brings Hue's Heritage and Evening Gatherings Together

In Hue, Huda takes centre stage across the city's everyday dishes, royal-inspired cooking and evening social occasions. Its longstanding connection with Central Vietnam makes it a natural accompaniment to both the depth and delicacy of Hue cuisine.

With the aromatic broth of bun bo at Bún Bò Bà Nga, Huda provides a refreshing counterpoint that keeps each mouthful balanced. At Vườn Ý Thảo (Ý Thảo Garden), its easy-drinking character complements a more intricate meal of phoenix sausage spring rolls and Hue specialities including bánh bèo, bánh nậm, bánh lọc and bánh khoái.

For a more contemporary expression, Huda Ice Twist brings a bright, refreshing finish to TÀ VẸT's evening sharing menu of beef with pickled eggplants, Vietnamese cold cuts, crispy fried pork belly and lightly cooked shrimp. The result is Huda in a different setting, while remaining closely connected to Hue's local social culture.

From Grab to the Table: Turning Everyday Meals into Beer Occasions

Getting from craving to table takes just a few taps. On the dedicated Carlsberg selection page in the GrabDineOut function, consumers can browse participating restaurants, explore curated food-and-beer pairing trails, and unlock limited deals.

At selected dine-out venues, consumers can enjoy 30% off their bill when purchasing any participating Carlsberg Vietnam beer (*), with a maximum discount of VND 500,000, together with GrabBike or GrabCar vouchers for a round trip. While at selected transport-only venues, consumers can enjoy 20% off GrabBike or GrabCar rides to the restaurant, capped at VND 50,000, from 5 pm to 10 pm. For more details, please refer to the appendix.

Together, Carlsberg and Grab are making great pairings easier to find and enjoy: one deal, one pairing, one shared table at a time.



Appendix
(*): The offer is applicable to any Carlsberg Vietnam beer brands, including Carlsberg, Huda, Halida, Tuborg, 1664 Blanc. The promotion may end earlier than scheduled due to the limited number of vouchers available.

Campaign period: 13 October to 21 November 2026

City	Restaurant	Address	Grab Service	Limited Deal
Hanoi	LIT Restobar	158 Lê Duẩn, Hà Nội	Dine-out and transport	30% off, capped at VND 500,000, and 20% off GrabBike or GrabCar rides for a round trip.
Hanoi	Sin Gallery Eatery & Bar	02 TT1 Đường 2, Khu đô thị TP Giao Lưu, Phú Diễn, Nam Từ Liêm	Transport	20% off GrabBike or GrabCar rides to the restaurant, capped at VND 50,000. Valid from 5 pm to 10 pm.
Hanoi	Nhà Hàng Sông Tiền	8 P. Hồng Quang, Định Công, Hà Nội	Transport	20% off GrabBike or GrabCar rides to the restaurant, capped at VND 50,000. Valid from 5 pm to 10 pm.
Hanoi	Bia Phố Đêm	24a Tạ Hiện, Hoàn Kiếm, Hà Nội, Vietnam	Transport	20% off GrabBike or GrabCar rides to the restaurant, capped at VND 50,000. Valid from 5 pm to 10 pm.
Hue	Vườn Ý Thảo (Ý Thảo Garden)	Thạch Hãn Street, Hue, Vietnam	Dine-out and transport	30% off, capped at VND 500,000, and 20% off GrabBike or GrabCar rides for a round trip.
Hue	Bún Bò Bà Nga	62 Nguyễn Chí Diểu, Phú Xuân, Huế, Vietnam	Transport	20% off GrabBike or GrabCar rides to the restaurant, capped at VND 50,000. Valid from 5 pm to 10 pm.
Hue	TÀ VẸT	11 Võ Thị Sáu Str, Hue, Vietnam	Transport	20% off GrabBike or GrabCar rides to the restaurant, capped at VND 50,000. Valid from 5 pm to 10 pm.

Hashtag: #CarlsbergAsia

The issuer is solely responsible for the content of this announcement.

About Carlsberg Asia

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37,000 employees, and with a presence in more than 150 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, China, Hong Kong S.A.R. (Macau and Taiwan), Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 35 breweries in operation and some 13,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.

About Grab

Grab is a leading superapp in Southeast Asia, operating across the deliveries, mobility and digital financial services sectors. Serving over 500 cities in eight Southeast Asian countries – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam – Grab enables millions of people everyday to order food or groceries, send packages, hail a ride or taxi, pay for online purchases or access services such as lending and insurance, all through a single app. Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone, and strives to serve a triple bottom line: to simultaneously deliver financial performance for its shareholders and have a positive social and environmental impact in Southeast Asia.

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