Hashtag
Men's Weekly

VAIO Re-enters the Singapore Market, Debuts New Laptop

SINGAPORE - Media OutReach Newswire - 4 February 2025 - VAIO Corporation (Headquarters: Azumino City, Nagano Prefecture, President & CEO: Masaki Yamano, hereinafter referred to as "VAIO"), today announced its re-entry into the Singapore market through a partnership with Unified-1 Solutions Pte.
Ltd. as the official authorised distributor of VAIO products. This strategic initiative reflects VAIO's commitment to expanding its footprint in Southeast Asia and responding to the growing demand for high-performance computing solutions.

The decision to reestablish operations in Singapore highlights VAIO's recognition of the market's unique potential. With its vibrant business ecosystem and strong focus on technological advancement, Singapore serves as an ideal base for VAIO to introduce its latest innovations and engage directly with consumers and businesses, effectively addressing the evolving demands of modern work and lifestyle.

Founded in 1997 as PC brand of Sony Corporation, VAIO established itself as a leader in lightweight and portable laptops and has become synonymous with innovative design and exceptional performance. After becoming an independent entity from Sony in 2014, VAIO has continued to uphold this legacy by focusing on high-quality manufacturing at its head office factory in Azumino City, Nagano Prefecture, located at the foot of the Northern Japan Alps. Today, approximately 90% of VAIO's sales come from corporate laptops.

Introducing the New Laptop

As part of its re-entry into the market, VAIO is proud to unveil its latest laptop model, the VAIO® SX14-R for consumers and VAIO® Pro PK-R for business users, both sharing the same core design and performance capabilities. At just 1.08kg, the ultra-lightweight carbon fibre SX14-R and Pro PK-R redefine mobile productivity, offering seamless portability for users and professionals on the move.

The SX14-R and Pro PK-R is equipped with advanced features that enhance the user experience for various work environments. Its AI noise-cancelling function utilises multiple microphones to dramatically improve web conferencing capabilities, ensuring clear communication during virtual meetings, regardless of background noise.

In addition to its impressive performance, the SX14-R and Pro PK-R boast a large-capacity battery that supports extended use without frequent recharging, allowing users to stay engaged without disruption. The thoughtfully designed aesthetics elevate the laptop's visual appeal, with a selection of colours including a unique deep emerald option.

Masaki Yamano, President and CEO of VAIO Corporation, said: "As we embark on this exciting journey in Singapore, we are dedicated to building strong relationships with local businesses and consumers alike. Our innovative features – such as AI noise-cancelling function and user-sensing capabilities – are designed to meet the needs of professionals and businesses prioritising seamless communication and efficiency. VAIO aims to empower users with technology that elevates their dynamic lifestyles and work experiences."

Customers can experience and purchase the VAIO SX14-R at Best Denki stores, the authorised reseller of VAIO products, located at VivoCity Mall, Ngee Ann City, and upcoming in Funan Mall in March. Discover firsthand the innovative quality and exceptional performance that define VAIO laptops, now available in Singapore.

Our corporate products, such as the VAIO Pro PK-R, are available through our authorised resellers. Kindly find images of the products here. For more information, please visit: https://www.vaio.com.sg/where-to-buy
Hashtag: #VAIO

The issuer is solely responsible for the content of this announcement.

About VAIO

VAIO Corporation, headquartered in Azumino City, Nagano, Japan, was established on July 1, 2014, following a spin-off from Sony's PC business. With its rich history and product philosophy of being 'Inspiring,' 'Ingenious,' and 'Genuine,' VAIO is committed to delivering exceptional computing experiences and becoming a trusted partner to its users.

For more information about our products and upcoming events, please visit .

About Unified-1 Solutions Pte. Ltd.

Unified 1 Solutions Pte Ltd is the exclusive Distributor and After Sales Provider for VAIO Products in Singapore. We have a team of skilled professionals that is dedicated to the course of establishing excellent customer's experiences with VAIO Products.

Business News

Why IT Consultant Expertise and IT Procurement Services Are Vital for Modern Businesses

Technology is the engine driving business growth in today’s digital world. From cloud computing and cybersecurity to software integration and hardware upgrades, organizations rely on technology to s...

Hashtag.net.au - avatar Hashtag.net.au

Party Venues Adelaide: Finding the Perfect Space for Every Celebration

Whether it’s a milestone birthday, engagement, wedding, corporate function, or casual get-together, the success of any celebration often depends on the venue. Adelaide, with its vibrant culture and ...

Hashtag.net.au - avatar Hashtag.net.au

The Future of the Pizza Box: Sustainability and Eco-Friendly Innovations

The pizza box may seem like a simple piece of packaging, but it plays a central role in one of the world’s favorite foods. Millions of pizzas are delivered every day, and with them come millions of ...

Hashtag.net.au - avatar Hashtag.net.au

The Ultimate Guide to Choosing the Right IT Consulting Partner in 2025

In today's fast-paced business environment, technology is no longer just a support function; it's a strategic enabler. For many businesses in Perth, navigating the complexities of IT can be a daunti...

Hashtag.net.au - avatar Hashtag.net.au

Headless WordPress for Australian SMEs: Unlocking Flexibility and Speed

Taking a look at the Australian small and medium-sized enterprise landscape and their web presence, the period of WordPress domination has been almost a few decades. Its ease of use, the price, and an...

Hashtag.net.au - avatar Hashtag.net.au

Shopify Plus for Enterprise: Scaling Your Business for Global Markets

In today's ever-faster digital environment, Australian enterprises are entering international markets rapidly. Since eCommerce is the actual engine for global trade, it needs to be able to select the ...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

How to Choose the Right Earplugs for Sleeping: A Comprehensive Guide

Hashtag.net.au - avatar Hashtag.net.au

Getting a restful night's sleep is essential for overall health and well-being. For many, external noises—be it a snoring partner, traffic, or noisy neighbors—can disrupt sleep patterns. One effective...

How Teen Depression Differs from Normal Adolescent Mood Swings

Hashtag.net.au - avatar Hashtag.net.au

Adolescence is often described as a turbulent period of life. Hormonal changes, social pressures, academic stress, and the search for identity all combine to make the teenage years emotionally inten...

Why Regular Visits to a Trusted Dentist Matter More Than You Think

Hashtag.net.au - avatar Hashtag.net.au

Seeing a dentist is often associated with pain or emergency situations. However, routine dental visits play a much larger role in maintaining not only oral health but your overall wellbeing. Whether...