The rebrand marks Skyro's shift from a consumer loans provider into an international multi-product financial ecosystem.
Launched in the Philippines in 2022, Skyro has grown to more than 7 million users, built a current credit portfolio of more than $200 million, and reached operating break-even in the first half of 2026. The company now aims to scale this success by entering new markets and expanding into new financial products. In August, Skyro announced plans to expand into Saudi Arabia. The Philippines, Skyro's most mature market, will be the first to introduce the new brand identity. The Skyro Philippines app will launch in its new design on September 15, followed by a wider rollout across markets and partners. The rebrand reflects the company's aspiration to be a part of customers' lives, following their natural rhythms and helping them grow consistently.
Arsen Liametov, Skyro Сo-founder and Co-CEO said:
"The rebrand reflects the strategy and ambition behind Skyro's next chapter. We want to move beyond one-off lending and become an everyday financial partner, offering a broader set of products that support people and small businesses through different moments in their lives. Our ambition is for Skyro to fit more naturally into those moments, building lasting relationships with customers as their needs evolve. The new identity reflects that direction and gives us a platform to build on what we have proven in the Philippines as we enter new markets."
As a financial ecosystem, Skyro aspires to be a part of customers' lives, following their natural rhythms and helping them grow consistently. The new design system, along with new brand tagline, "Naturally, yours," embody the idea that finance should be built around people's lives: seasons, local holidays and other recurring cycles structure how people live and spend. The central mark of visual identity draws on the analemma, the figure-eight path traced by celestial bodies across the sky over the course of a year. Echoing the "Sky" in Skyro's name, the shape represents continuity and flexibility, reflecting the company's ambition to become part of customers' everyday financial lives rather than serve individual transactions.
Nasim Aliev, Skyro Сo-founder and Co-CEO said:
"Skyro started with a simple idea: use AI and alternative data to make credit faster and more accessible for people who are often underserved by traditional lending. That model has proven itself, and the business has now grown beyond its original focus. With SkyroCredit already launched, and more B2C and B2B products in development, the business has started to outgrow the old branding.
This rebrand gives that evolution a clear identity and a platform for what we are building next. Whether that's making a purchase, upgrading something at home, getting something you've been wanting, or simply making your next move possible, Skyro becomes the enabler that helps people take action".
Skyro's proprietary AI-driven credit decisioning model uses alternative data and advanced analytics to assess applications, helping the company make fast, responsible credit decisions and serve customers who may be underserved by conventional lenders. Skyro now works with more than 10,000 partner stores and over 3,000 merchants, with SMEs driving over 60% of volume. SkyroCredit, a reusable credit line that works via QR Ph, allows customers to use and repay their available credit repeatedly without reapplying each time. Its launch marked a shift from financing one-off purchases toward building an ongoing financial relationship with customers, giving them more ways to turn to Skyro as their financial needs and priorities evolve over time.
Skyro is seeking to apply the experience developed in the Philippines to new markets across Southeast Asia and the Middle East.
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The issuer is solely responsible for the content of this announcement.
About Skyro
Skyro is a high-growth, digital-first fintech group delivering scalable, responsible financial access across high-potential emerging markets. Powered by proprietary data science, AI-driven credit decisioning, and alternative-data scoring, the company combines a mobile-native experience with modular fintech architecture to serve underserved client segments at scale.
As of 2026, Skyro has a registered user base of more than 7 million and a credit portfolio exceeding $200 million. The company's ambition is to become a leading full-spectrum financial services group across high-potential markets by combining capability proven at scale with a commitment to building each business around the needs of the market it serves.
https://www.skyro.io/skyro-story
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