- Ahoy Project is positioned as the infrastructure for AI-native enterprise transformation - an AI-native communication platform serving as the underlying system, delivered as an end-to-end tailored solution.
- The launch expands the company beyond Frog, its Gen Z consumer social app that has reached 20 million users across the U.S. and Europe.
- Novum Studio said it is applying lessons from operating high-frequency social platforms at scale to workplace communication and knowledge systems.
NEW YORK, USA - Media OutReach Newswire - 24 July 2026 - Novum Studio, the company behind Frog - a Gen Z social app often described as a "new-generation Snapchat" - said it has raised a new round of funding and will use the proceeds to launch Ahoy Project, an AI-native enterprise communication and collaboration platform, with internal testing scheduled for July 2026.
The Novum Studio team at London Tech Week 2025.
Unlike conventional workplace software, Ahoy Project will not be sold as a standalone software subscription, the company said. Novum Studio provides the infrastructure and a full tailored solution for enterprises undergoing AI-native transformation, with the communication platform serving as the underlying system on which that transformation is built.
Founded as a consumer social company, Novum Studio has reached more than 20 million users across the U.S. and Europe. Frog gained traction among younger users through spontaneous, real-time sharing designed around authenticity and low-pressure interaction. The company said its experience building large-scale social "spaces" - where millions of people communicate, form groups and coordinate in real time — directly informs its approach to enterprise collaboration.
The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes how organizations communicate, collaborate and operate, the company said.
Novum Studio was founded by Anna Danyi, who graduated from the London School of Economics and Political Science (LSE) in 2018 and began her career in consulting and technology. Before founding Novum Studio, she built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area.
"We spent years understanding how millions of users communicate online," Anna Danyi said. "In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people — they will understand workflows, collaboration and organizational behavior."
From Consumer Social to Enterprise AI
Modern organizations face growing challenges as critical knowledge, decisions and workflows become fragmented across chats, meetings and disconnected tools, the company said. Ahoy Project addresses this as a conversation-driven, AI-native collaboration layer: it captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination.
Core capabilities include conversation-based knowledge organization, AI-assisted collaboration and workflow support integrated directly into team communication. Because the platform sits at the layer where work is discussed and decided, it can serve as the foundation for a broader AI-native operating model - with Novum Studio designing and delivering the surrounding transformation solution for each enterprise client.
Ahoy (Popeye AI) turns everyday team conversations into a searchable enterprise knowledge base.
A New Direction for Social Technology
Novum Studio said its expansion reflects a broader shift across the technology industry. Platforms such as TikTok and Instagram defined how content was distributed and consumed in the mobile social era; as AI becomes embedded in digital products, the company believes the next stage will center less on feeds and more on intelligent systems that understand communication and coordination.
"We are no longer just building products where people post content," Anna Danyi said. "We are building systems that understand how humans communicate and operate together."
Hashtag: #NovumStudio #AhoyProject #Frog
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About Novum Studio
Novum Studio is the technology company behind Frog, a Gen Z social app with more than 20 million users across the U.S. and Europe. The company is expanding into enterprise AI with Ahoy Project, providing the infrastructure and tailored solutions that enable organizations to become AI-native.
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