Over 300 representatives from across society attended the launch of the week-long event.

The initiative aims to implement the National Reading Promotion Regulations and advance the "Fragrant Binzhou" campaign as part of the city's development framework. A diverse lineup of reading promotion activities has been organized to foster a strong social atmosphere of "loving books, reading good books, and reading thoughtfully."

During the opening ceremony, the organizers released the 2026 Binzhou Citywide Reading promotional video, announced the year's key reading initiatives and recommended booklist, and presented awards for the third "Inheriting Literary Traditions, Reading Wisely in Binzhou" campaign. Throughout the first Citywide Reading Week, the city will host over 100 events, including expert lectures, bookplate exhibitions, reading exchanges, and curated book fairs, to better deliver reading services to the public.

Located in northern Shandong Province, Binzhou is a city steeped in history and rich cultural heritage. This event seeks to further ignite residents' passion for reading, bringing literary culture into everyday life. Moving forward, Binzhou will continue to build its "Fragrant Binzhou" cultural brand, organize more popular reading activities, and develop more accessible, comfortable, and modern reading spaces, so that reading can benefit all residents.

Hashtag: #BinzhouCitywideReadingConference #ReadingWeek #FragrantBinzhou

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