The project will reach its climax with the fashion show and exhibition to be held at Seongsu-dong, Seoul's trendiest design hub, from 27 September to 11 October 2025. It aims to showcase the unique appeal of Hong Kong fashion design on the international stage while fostering cultural exchange between Hong Kong and Korea. The show will feature 30 units of emerging designers and brands from Hong Kong and other cities of the Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area) along with 5 units of top Korean designers presenting over 100 unique designs. A selection of works will be previewed at Hong Kong's CENTRESTAGE from 3 to 6 September. The launch event will also take place on 5 September in CENTRESTAGE. The opening ceremony and fashion show, which will take place in Seoul's Seongsu-dong on 27 September, will feature AI technology alongside Cantopop and K-pop performances while showcasing 70 outfits to industry professionals from Hong Kong and Korea. This will be followed by a two-week fashion exhibition at the same venue from 28 September to 11 October, which will be open to the public for free. These events promise to deliver a stunning audiovisual extravaganza that will captivate audiences from both regions.
With the overarching theme "Local Power", the project reimagines the intersection of Hong Kong and Korea's unique cultural heritage and contemporary fashion, showcasing how designers can translate local cultural identities into a global context. The star-studded lineup includes 35 units of designers from four projects sponsored by CCIDA, namely the popular Hong Kong show Amazing Cut 1, the Fashion Summit (Hong Kong) 2024, the Young Knitwear Designers' Contest 2024, the NEXT@Fashion InStyle 2025, and the emerging and renowned Korean designers.
This groundbreaking cross-regional collaboration not only serves as a creative exchange for elite designers from both the Greater Bay Area and Korea but also highlights Hong Kong's status as an international fashion capital. It aims to enhance the influence of Hong Kong's local brands in the international fashion market, opening up new opportunities for both Hong Kong's and Korean fashion industry and creating a brilliant new chapter in Hong Kong-Korea cultural and creativity cooperation.
3 major Hong Kong-Korea cultural exchange events showcasing a new generation of design talent through pop music, classic Hong Kong films and unique locales
LOCAL POWER 2025 Hong Kong Fashion in Seoul (LOCAL POWER 2025) will present over 100 meticulously crafted creations by designers from Hong Kong and other cities of the Greater Bay Area and Korea. The first stop of the event will be at CENTRESTAGE in Hong Kong from 3 to 6 September 2025, showcasing select pieces for a preview. Following this, the opening ceremony and fashion show will be held in Seoul on 27 September, featuring a fashion stage created with AI technology and performances by famous artists from Hong Kong and Korea, blending fashion and music in a grand extravaganza. From 28 September to 11 October, a two-week fashion exhibition will take place in the same place, with themes inspired by classic Hong Kong films, urban architecture, bustling street scenes and pop music, offering a spectacular audiovisual feast for the local audience.
35 units of renowned and emerging designers from the Greater Bay Area and Korea present 100+ fashion masterpieces representing both cultural heritage and artistic value
LOCAL POWER 2025 Hong Kong Fashion in Seoul brings together 35 units of renowned and emerging designers from Hong Kong and other cities of the Greater Bay Area and Korea. Together, they will present over 100 designs that represent the creativity of a new generation on the international stage. The themes of the works span iconic pop music and film culture from both regions, the unique lifestyle, the vibrant street scenes and innovative knitwear design. Through a contemporary fashion vocabulary, the event reinterprets the rich cultural heritage of Hong Kong and Korea, presenting a visual feast that blends tradition and innovation.
| LOCAL POWER 2025 Hong Kong Fashion in Seoul's Participating Designers |
| Participating designers from Korea Background: 5 units of Korea's leading fashion designers have joined forces to create a collection of masterpieces inspired by Korean pop culture and music. The designs perfectly embody the spirit of "LOCAL POWER". These designs will introduce a fresh perspective on K-fashion to audiences in Hong Kong and Korea, showcasing the distinctive allure of the cultural fusion between these two regions. Participating Designers (in no particular order): Choi Kyoung Ho & Song Hyun Heui, YeRan Ji, Ku Wonjung, Kim So Yoen, Yang Dohyun |
| Participating designers from NEXT@Fashion InStyle 2025* Background: NEXT@Fashion InStyle 2025 brings together suppliers and industry partners in textiles, fashion technology, sustainable solutions and clothing and accessories for different seasons, providing a one-stop procurement platform for the fashion industry's supply chain. Participating Designers (in no particular order): Johnson Chong, Kinyan Lam, Arto Wong, Jason Ying, Toki Wong |
| Participating designers from The Young Knitwear Designers' Contest 2024* Background: The Young Knitwear Designers' Contest 2024 is a competition that aims at promoting creative knitwear design, attracting young designers to join the knitwear industry and fostering the development of the knitwear industry in the Greater Bay Area. Participating Designers (in no particular order): Tong Yali, Yip Yeung Yeung, Wong Hei, Chui Chee Chun, Ciao Xinan, Li Yiu Kin, Ng Ting Kai, Yau Ka Wai |
| Participating designers from Fashion Summit (Hong Kong) 2024* Background: Fashion Summit (Hong Kong) 2024 brings together fashion industry leaders, academics, representatives from the non-governmental sector, media and leaders from all walks of life to discuss the latest trends, innovative technologies and solutions for sustainable fashion. Participating Designers (in no particular order): Jesse Lee, Ferrando Chan, Wai Yee Cheung, Jasmine Leung, Tiger Chung, Vickie Au, Kelvin Wan & Joyce Wong, Karen Chan, Jeremy Wong & Hana Tam |
| Participating designers from Amazing Cut 1* Background: Amazing Cut 1 is a fashion design competition reality TV show in Hong Kong that aims to showcase the talents of Hong Kong fashion designers and set a model for the local fashion design industry. Contestants have to complete various design challenges that include themes such as environmental protection, Chinese style, gender-neutral and evening wear, and design outfits for collaborating performing artists and showcase their work on the catwalk. Participating Designers (in no particular order): Kev Yiu, Kyle Luo, Jackson Wong, Timbee Lo, Doris Kath Chan, Otto Tang, Mandy Fong, Moon Li |
For more details about LOCAL POWER 2025 Hong Kong Fashion in Seoul, please visit https://www.localpowerhk.com/.
Hashtag: #LOCALPOWER2025 #AsianNewGenerationCreativityDesignAssociation #HongKongWeek2025@Seoul
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About LOCAL POWER 2025 Hong Kong Fashion in Seoul
LOCAL POWER 2025 Hong Kong Fashion in Seoul, organised by the Asian New Generation Creativity Design Association and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), is one of the contribution programmes of "Hong Kong Week 2025@Seoul". The event will reach its climax with the fashion show and exhibition to be held at Seongsu-dong, Seoul's trendy creative landmark, from 27 September to 11 October 2025. It aims to showcase the unique appeal of Hong Kong fashion design on the international stage while fostering cultural exchange between Hong Kong and Korea.
This groundbreaking cross-regional collaboration not only serves as a creative exchange for elite designers from both regions but also highlights Hong Kong's status as an international fashion capital. It aims to enhance the influence of Hong Kong's local brands in the international fashion market, opening up new opportunities for the Hong Kong's and Korean fashion industry and creating a brilliant new chapter in Hong Kong-Korea cultural and creativity cooperation.
About “Hong Kong Week 2025@Seoul”
The fashion show cum exhibition in Seoul is one of the contribution programmes of "Hong Kong Week 2025@Seoul". Hong Kong Week is an annual arts festival organised by the Leisure and Cultural Services Department of the Government of the Hong Kong Special Administrative Region, celebrating Hong Kong's creative excellence worldwide and fostering cultural exchange and artistic collaboration. In 2025, the festival arrives in Seoul, offering a vibrant showcase of Hong Kong's dynamic arts scene. Kicking off on 26 September, the festival features 14 programmes covering 65 performances and activities encompassing dance, music, movies, Chinese paintings, comics and fashion design, which will display Hong Kong's East-meets-West creativity. For programme details and ticketing information, please visit www.hongkongweek.gov.hk.
About Asian New Generation Creativity Design Association
The creative sector has always played a vital role in Hong Kong, showcasing the city's highly competitive local talent. However, the importance of integrating brand marketing is often overlooked in favour of design. Recognising this issue, Mr. Dorian Ho, the chairman of the Asian New Generation Creativity Design Association, took the initiative to form this association and make a meaningful impact. The goal is to establish a central platform that supports creative individuals across diverse fields. Leveraging Dorian's extensive marketing experience and expertise, the association aims to elevate the industry's overall quality and foster growth in Hong Kong's creative landscape. The Asian New Generation Creativity Design Association is dedicated to bridging the generational gap, facilitating communication, and connecting the past with the future.
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