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The Times

How fear of missing out can lead to you paying more when buying a home

  • Written by Park Thaichon, Associate Professor of Marketing, University of Southern Queensland

The property market is a competitive space where finding a nice home, in the area you want, at a price you can afford is a hard ask.

With buyers outnumbering available properties, the pressure is even greater causing some would-be buyers to develop a fear of missing out (FOMO) and to make irrational decisions.

FOMO might make you worry others are...

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