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The Times

Most high-income countries ban direct advertising of prescription drugs – why does NZ still allow it?

  • Written by David Menkes, Associate Professor in Psychological Medicine, University of Auckland, Waipapa Taumata Rau
Most high-income countries ban direct advertising of prescription drugs – why does NZ still allow it?Getty Images

New Zealand and the United States are the only high-income countries to allow unrestricted direct-to-consumer advertising of branded medicines, including the name of the drug and the condition for which it is prescribed.

Our recent analysis explores why most other countries outlaw this controversial practice. We review evidence that...

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