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The Times

Tupperware has filed for bankruptcy – is multi-level marketing in trouble?

  • Written by Andrew Hughes, Lecturer in Marketing, Research School of Management, Australian National University
Tupperware has filed for bankruptcy – is multi-level marketing in trouble?ArtZiq_TRG/Shutterstock

Tupperware is one of the few iconic brands with which nearly every Australian has come into contact at some stage.

Some, like me, will have grown up watching their mums host “Tupperware parties” for their friends on the weekend. Others used the unmistakably colourful containers to carry their lunches to work or...

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