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The Times

Martha Stewart paved the way for influencers. But not everyone finds her brand empowering

  • Written by Di Yang, Doctoral student, School of Economics, Finance, and Marketing, RMIT University

From showing us how to cook the perfect turkey to mastering the art of folding a fitted sheet, Martha Stewart’s name has long been a byword for doing things well at home – “how very ‘Martha Stewart’ of you”.

New Netflix documentary, Martha, promises insights into her extraordinary life – from a teenage...

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