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The Times

Deepfakes can ruin lives and livelihoods – would owning the ‘rights’ to our own faces and voices help?

  • Written by Graeme Austin, Chair of Private Law, Te Herenga Waka — Victoria University of Wellington
Deepfakes can ruin lives and livelihoods – would owning the ‘rights’ to our own faces and voices help?Getty Images

Not that long ago, the term “deepfake” wasn’t in most people’s vocabularies. Now, it is not only commonplace, but is also the focus of intense legal scrutiny around the world.

Known in legal documents as “digital replicas”, deepfakes are created by artificial intelligence (AI) to simulate the visual...

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