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The Times

Why do we fall for wellness scams? Our cultural biases and myths are often to blame

  • Written by Jesse Ruse, Clinical Psychologist, PhD Candidate, University of Sydney
Why do we fall for wellness scams? Our cultural biases and myths are often to blameNetflix

Netflix’s Apple Cider Vinegar has renewed interest in Belle Gibson’s infamous wellness scam, reminding us how vulnerable we can be to deception. While Gibson’s scheme eventually collapsed, her story highlights how fraudsters can exploit our psychological and cultural biases to lure us into wellness traps.

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