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The Times

other brands are better at matching practice with talk, but don't get the publicity

  • Written by Jessica Vredenburg, Senior Lecturer in Marketing, Auckland University of Technology
other brands are better at matching practice with talk, but don't get the publicityGillette backed up its campaign by US$3 million in charitable donations, but the brand has been criticised for appropriating the #MeToo movement. Proctor & Gamble, CC BY-ND

First it was burning running shoes, and now it’s boycotting razors. This is how some customers are responding to recent brand activism initiatives.

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