Hashtag
Men's Weekly

Small budgets, big ideas — what a viral adult film awareness campaign tells us about New Zealand advertising

  • Written by Dan Fastnedge, Lecturer in Advertising Creativity, Auckland University of Technology
Small budgets, big ideas — what a viral adult film awareness campaign tells us about New Zealand advertising

When the New Zealand government wanted a campaign to keep kids safe online, naturally it turned to a couple of naked porn actors to get the message across.

Actually the government turned to video advertising agency Motion Sickness, which in turn created Sue and Derek, who turn up naked at a boy’s house to talk to him about real relationships.

T...

Read more

More Articles ...

  1. how geopolitics triumphed over technology
  2. Celebrities can be cancelled. Fandoms are forever
  3. what the world was like the last time carbon dioxide levels were at 400ppm
  4. After last summer's fires, the bell tolls for Australia’s endangered mountain bells
  5. Public housing 'renewal' likely to drive shift to private renters, not owners, in Sydney

Health & Wellness

Experience ultimate comfort: the health benefits of an adjustable bed and mattress

Hashtag.net.au - avatar Hashtag.net.au

Imagine waking up each morning feeling truly refreshed, without the usual aches and stiffness. For many, a traditional flat bed can fall short in providing the tailored support needed for optimal rest...

Why NDIS Cleaning Services Boost Health, Safety & Independence

Hashtag.net.au - avatar Hashtag.net.au

For many Australians living with a disability, maintaining a clean and safe home can be challenging. Everyday cleaning tasks-like vacuuming, mopping, sanitising kitchens, or bathrooms-may pose physica...

Why Choosing a GP Bundoora Is Key to Consistent and Preventive Healthcare

Hashtag.net.au - avatar Hashtag.net.au

Access to dependable primary healthcare is essential for maintaining long-term wellbeing. Choosing a trusted GP Bundoora allows individuals and families to receive ongoing medical support close to h...