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Men's Weekly

Must end soon! But not too soon! The catch in time-limited sales tactics

  • Written by Daniel Zizzo, Professor and Academic Dean of the School of Economics, The University of Queensland
Must end soon! But not too soon! The catch in time-limited sales tacticsTime-limited offers leverage risk-aversion. That is, the more you dislike risk, the more likely it is you will take the bait and buy now.www.shutterstock.com

As Christmas shopping ramps up, you may be getting a lot of emails offering you attractive discounts for a short period only. You may see flash sales or special deals that exhort you to...

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