Hashtag
Times Advertising

Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game

  • Written by Jessica Vredenburg, Senior Lecturer (Assistant Professor) in Marketing, Auckland University of Technology
Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough gameSacramento Kings players kneel in support of the Black Lives Matter movement before an NBA basketball game, August 6, 2020.GettyImages

So-called brand activism is evolving fast. When Colin Kaepernick first knelt during the US national anthem in 2016, professional football turned its back on him. Now, consumer and sports fan expectations are forcing...

Read more

More Articles ...

  1. Ruth Bader Ginsburg forged a new place for women in the law and society
  2. This is why the fight over the Supreme Court could make the US presidential election even nastier
  3. This video shows just how easily COVID-19 could spread when people sing together
  4. Facebook's virtual reality push is about data, not gaming
  5. Has Australia really had 60,000 undiagnosed COVID-19 cases?

Health & Wellness

Why An Emergency Dental Clinic Melbourne Is Essential For Immediate Dental Care

Hashtag.net.au - avatar Hashtag.net.au

Dental emergencies rarely arrive with a polite warning. They burst in like an unexpected storm, bringing pain, discomfort, and urgency. In such moments, having access to a reliable emergency dental ...

Specialist Disability Accommodation Explained: What It Is, Who Qualifies, and How to Access It in Perth

Hashtag.net.au - avatar Hashtag.net.au

For many Australians living with significant disability, the question of where to live — and how to live there safely and comfortably — is one of the most important and most complex they will ever f...

How Smart Site Managers Source Wholesale Medical Supplies to Keep Their Teams Safe and Compliant

Hashtag.net.au - avatar Hashtag.net.au

If you're running a construction site, a civil project, or a trade-based operation anywhere in Australia, first aid preparedness probably sits somewhere near the bottom of your planning checklist — ...