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Men's Weekly

how Jacinda Ardern became New Zealand's most successful political influencer

  • Written by Sommer Kapitan, Senior Lecturer in Marketing, Auckland University of Technology
how Jacinda Ardern became New Zealand's most successful political influencerGettyImages

“Kia ora, everyone. I’m standing against a blank wall in my house – because it’s the only view in my house that is not messy.”

So begins a 2020 campaign message posted by New Zealand Prime Minister Jacinda Ardern. She speaks directly into her phone at day’s end, in a comfortable sweatshirt and with...

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