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The Times

The war between Xbox and Playstation is no longer about consoles. It's about winning your loyalty

  • Written by Ben Egliston, Postdoctoral research fellow, Digital Media Research Centre, Queensland University of Technology
The war between Xbox and Playstation is no longer about consoles. It's about winning your loyaltyShutterstock

In the latest salvo of an almost two-decade console war between Microsoft and Sony, both Sony’s Playstation 5 and Microsoft’s Xbox Series S/X were launched last week.

With increased spending on videogames due to ongoing quarantine and travel restrictions, the launches have been described as historically significant. Head of...

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