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The Times

Feeling pressured to buy Christmas presents? Read this (and think twice before buying candles)

  • Written by Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
Feeling pressured to buy Christmas presents? Read this (and think twice before buying candles)Shutterstock

Christmas marks a peak in consumerism across the West. Despite the COVID downturn, this Christmas the spending frenzy is unlikely to be dampened.

One consumer sentiment survey showed about 12% of people expect to spend more this Christmas than in previous years. About one-third expected to spend less – a similar result to previous...

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