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how charities, buskers and beggars aren’t feeling so festive in our cashless society

  • Written by Spencer M. Ross, Assistant Professor of Marketing, University of Massachusetts Lowell
how charities, buskers and beggars aren’t feeling so festive in our cashless societywww.shutterstock.com

Collectors for the Paralympic Games carried donation buckets ahead of the recent Santa parade in Auckland, asking for gold coin donations. Onlookers shrugged them off: “Sorry, no cash on me!”

To the rescue, a charity volunteer waved a contactless “tap-and-go” machine that could connect straight to...

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