'Fairness' versus 'strength' – the battle to frame the federal election
- Written by Mark Triffitt, Lecturer, Public Policy and Political Communications, University of Melbourne
Politicians have long faced the challenge of how to effectively communicate with citizens who largely see them as dissemblers and promise-breakers.
On the face of it, the task for the major parties to construct messages that resonate with voters appears even more daunting in the 2019 federal campaign. After all, the campaign is occurring against...
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