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Men's Weekly

How to win an election? Do the substance as well as the theatre of politics

  • Written by Chris Wallace, Associate Professor, 50/50 By 2030 Foundation, Faculty of Business Government & Law, University of Canberra
How to win an election? Do the substance as well as the theatre of politicsAAP/Mick Tsikas

This is an edited extract from Chris Wallace’s book, How to Win an Election, NewSouth Books.


Leadership challenges make terrific political theatre – the kind leaders themselves want to avoid. To do so they have to do the substance and theatre of politics well enough to keep their job and win elections.

Not doing the...

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