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The Times

How crowdfunding campaigners market illness to capture the attention of potential donors

  • Written by Tom Baker, Senior Lecturer in Human Geography, University of Auckland
How crowdfunding campaigners market illness to capture the attention of potential donorsShutterstock/fizkes

Liam’s* crowdfunding campaign page is direct: his “sole purpose is to survive”.

Before his diagnosis with inoperable brain cancer, Liam was a “healthy, fitness and sports minded 44-year-old, [who gave] his time and skills away freely by being a regular at charity events, fundraising for a number of...

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