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The Times

how the government's next ad campaign could boost COVID vaccine uptake

  • Written by Jessica Kaufman, Research Fellow, Vaccine Uptake Group, Murdoch Children's Research Institute
how the government's next ad campaign could boost COVID vaccine uptakeShutterstock

The federal government recently indicated it will launch a new COVID-19 vaccine advertising campaign in July, targeting younger Australians under 40.

To date, federal vaccine promotion efforts have not been particularly engaging, perhaps due to an over-reliance on consulting firms over vaccine social science researchers. But news of a...

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