Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets — time to hit the brakes?
- Written by Kirsty Wild, Senior Research Fellow, Public Health, University of Auckland
www.shutterstock.com“Explore your inner beast.” That was the slogan used last year to sell the Ford Ranger. At 2.4 tonnes, that’s a lot of “light” truck, but the stakes are rising. This year, the 3.5 tonne Ram 1500 “eats utes for breakfast”.
Super-sized light trucks have landed in Aotearoa New Zealand....
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