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Men's Weekly

Australia's competition watchdog says Google has a monopoly on online advertising — but how does it work?

  • Written by David Tuffley, Senior Lecturer in Applied Ethics & CyberSecurity, Griffith University
Australia's competition watchdog says Google has a monopoly on online advertising — but how does it work?Gerd Altmann/Pixabay

In the pre-digital world, advertising was largely carried by print media, radio and television.

Today, digital advertising has surpassed those channels, pervading our desktops and laptops, smartphones, tablets and a variety of other internet-connected devices. And perhaps the biggest player in the online advertising space is...

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