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The Times

Matariki falls during a quiet retail season – but businesses should be wary of cashing in

  • Written by Mike Lee, Associate Professor of Marketing, University of Auckland
Matariki falls during a quiet retail season – but businesses should be wary of cashing inGettyImages

Aotearoa New Zealand will enjoy a new official public holiday on June 24, with the country marking Matariki – the start of the Māori New Year. But with it comes the temptation for businesses to use the day to drive sales.

Some Māori have already expressed concern that businesses were positioning themselves to market...

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