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The Times

how social media drives politicians to behave like influencers

  • Written by Cameron McTernan, Lecturer of Media and Communication, University of South Australia
how social media drives politicians to behave like influencersJane Dempster/AAP

Why do politicians often post content that seems awkward, outrageous or strange? The answer could be an appeal to authenticity – something that has become a valuable currency in the world of politicians, influencers and social media.

how social media drives politicians to behave like influencersScott Morrison’s Facebook page bases its appeals on his ‘ordinariness’.Scott...

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