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The Times

Sex, pink and empowerment are used to sell alcohol to women. They don’t always like it

  • Written by Kristen Foley, Research Fellow, Centre for Public Health, Equity and Human Flourishing, Torrens University Australia
Sex, pink and empowerment are used to sell alcohol to women. They don’t always like itOscar Wong/Getty

Ellidy pops into the bottle shop on her way out to dinner with friends.

She’s faced with rows of evocative labels – using artwork, imagery and symbols to help portray the essence and style of the alcohol on sale.

She narrows it down by wine variety, something local and in her price range. She chooses between two...

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