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The Times

Will you be this year’s ‘April fish’? Businesses have a long history of using April Fools’ Day to try and prank us all

  • Written by Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
Will you be this year’s ‘April fish’? Businesses have a long history of using April Fools’ Day to try and prank us allBurger King France/YouTube/Screenshot

This morning, breakfast television shows will be reporting obscure, although mildly believable, announcements from organisations and brands about new products, services or discoveries. Social media platforms will also be awash with similar claims.

Then customarily, at the strike of midday, these organisations...

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