how Australians were sold ‘fashionable’ (and ‘healthy’) wool 100 years ago
- Written by Lorinda Cramer, Lecturer, Cultural Heritage and Museum Studies, Deakin University
How do you describe the feel of wool against your skin? For some that feel is snuggly soft. Others remember a prickly sensation.
But would you call wool “healthy”, “comfortable” or “pure”?
This is how wool was marketed a century ago in mail-order catalogues from Foy & Gibson, an Australian department store an...





